Search
Recommended Sites
Related Links






   

Article Content

Backend Profit Secrets And Viral Marketing

Once you truly understand the power of backend profits, you’ll explode your marketing results and create an unstoppable viral machine.

The techniques I will reveal to you have often been taught in many marketing courses and articles…but they are still underutilized because of two words - “tunnel vision.”

Backend profits means the additional income that you earn from a customer. The first purchase from a customer is the front end profits while the second purchase and so forth will be your backend.

The really good marketers understand that the most money will be made on the backend.

Here are a couple reasons why:

You can charge higher prices for backend products because you’ve already built a relationship with your customer.

They already know the quality of your product and of your customer service. You no longer have to convince them that you’re credible and that your information is good.

You only have to convince them that your backend product is higher quality than your front end product and that they NEED the backend product.

Trust is one of the single most important components of selling. You can earn that trust by providing a good front end product.

Most marketers do not truly understand the power of the backend and that’s a fact.

I know because I see very few affiliate programs which pay higher than 50% commission.

Think about this for a minute.

Let’s say you sell your product for $50 and you give 50% commission. You have 5 affiliates who each make 10 sales each.

You pocket $1,250 after paying commissions. You now have 50 customers. Five of them end up purchasing your $100 backend product for a profit of $500. Total profits is $1,750 for you.

Now let’s consider giving away 75% commission to your affiliates.

By giving away higher commissions, you get 10 affiliates instead of the 5. Ten affiliates making 10 sales each at $50 will make you $1,250 - which is the same front end profits as before.

Now you have 100 customers and make 10 backend sales for $1,000 profit.

So how did you end up making more when you increased your affiliate commissions by 25 percent? You made it on the backend.

Here’s what is happening behind the curtain as you increase your commissions.

You gain more affiliates and

subscribers as those affiliates send you more traffic to your site.

Those affiliates are happier with their higher paycheck because you gave them higher commissions. Therefore, they will continue to send traffic to your site.

This cycle increases your traffic over time as you gain more customers, more affiliates and more subscribers.

It’s the ultimate viral marketing machine!

More subscribers equal more profits. More customers equals more profits. More affiliates equals more profits.

So is all that worth a hit on your front end profits?

Yes!

The problem most people have is they can’t stand to see their affiliates making more than them. Tunnel vision keeps them from seeing all the extra subscribers, customers and affiliates which could be theirs.

Please remember one thing about running your affiliate program.

A 75% reduction in profits is better than a 100% reduction, which is the case if the affiliate had not made ANY sale.

In summary, you should create an affiliate program for your front end product which gives away a majority of the profits.

You should also spend your time creating multiple backend products.

If the type of product you're selling requires manual work and it's not worth it for you to give higher commissions then an option for you is to create a different front-end product which will serve as a portal into your product line.

Your main goal in creating an 'intro' product is to use it to gain more traffic to your site. When you get the traffic, you should capture as many prospects as you can into your marketing funnel.

When you have more leads in your marketing funnel, you can control where they go by directing them within your follow-up emails.


About the Author:

Gary Huynh makes his living by creating and publishing information products to niche markets. Find out how he can help you create a six figure income doing what you love: Six Figure Marketer


Read more articles by: Gary Huynh

Article Source: www.iSnare.com

Written by: Gary Huynh

Informative Articles

10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website
"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising. ...

HOW TO MAKE VIRAL MARKETING WORK FOR YOU
HOW TO MAKE VIRAL MARKETING WORK FOR YOU by P J Chandler There is a lot of online buzz about viral mar- keting, often making it sound far too difficult for the average web business promoter to attempt. Not only is it far easier than some...

Viral Marketing -- Drive Massive Website Traffic With Other People's Products!
Would you like to easily create a viral marketing campaign that will drive massive website traffic to your site and increase your sales for years to come? Wouldn't it be great if you could create such a viral marketing campaign by giving away...

Viral Marketing Re-visited - why its probably not working for you.
VIRAL MARKETING RE-VISITED or 'Why viral marketing isn't working for you' (C) 2002 Andy Brocklehurst http://www.succeed4u.com ================================================================= It wasn't all that long ago that the big buzz...

Viral Marketing Strategies You Can Use To Create A Traffic Avalanche To Your Website
In this article, I would like to share with you three methods to launch a powerful viral marketing campaign that would allow your product to propagate itself like wildfire on the internet and bring some traffic to your website. Method...

Recommended Products