Recommended Sites
Related Links


Article Content

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.

Do you really know this? How do you know it? Gut feeling? Someone else told you so?

In the world of online ventures, researching the currently defined marketplace can be even more important than in the offline world. Why? Things change so incredibly fast. Web sites and services start and end with the blink of an eye. In part this is because of the nature of the internet, and most are able to survive these types of massive fluctuations. But the ones who succeed and stay near the top, releasing of product after product are the ones who initially conduct market research and do so on a regular basis.

Now, don't let the term intimidate you. Market research is simply about getting to know what others are doing, what others want and who if anyone is supplying it. Yes, in a way this is supply and demand revisited. But, and this is important, market research is also about predictions and expectations.

By studying and learning about what is going on not only in your current market but in related areas, you will begin to develop a keen sense of what is needed. Even better, you will begin to develop a sense of innovation, possible areas that others have not yet thought about. At this stage your brain will flair with excitement and your online business ventures will begin to take on a "cruise and control" nature.

Be aware that market research takes time. It must be planned out with a clear goal in mind. Why? Market research in

general involves sampling a multi-variable parameter space. O.k. Dan, so what does this mean?

It simply means that the question you are trying to answer depends on more than one thing.

For instance, suppose you want to research web usage habits. This is an enormously complex topic. It depends in part on what a person is searching for, time of day, day of week, browser type, computer type, dial-up connection, gender, age, etc..Do you see how this can be very hard to understand.

So what you do is narrow the number of variables. How do you do this? You focus your questions to areas that limit the number of dependent parameters - smaller subsets of the entire picture. Supposing that the question to answer is now "What percentage of surfers are looking for cosmetics on Wednesday between the hours of 6 and 10 pm?", we have now removed the gender, day of the week, and hour of the day variables. The problem is now much easier to solve.

Market research is a truly rich area. It involves people, who by nature are complex entities to study. But, there is no way around it. If you truly want to prosper in this field you must research your market, and you must regularly do so. Otherwise, your efforts will be in large part hit and miss. Take the time to add a research aspect to your business. You won't be sorry.

Dan J. Fry, c. 2003-2004, All rights reserved.

Dan J. Fry is an independent researcher and owner of the e-Kinetic E-Zine. He has a PhD in Physics, two daughters and two cats. Subscribe to his e-zine at or by visiting his Online Home Based Business Infopreneur Resources site..

Written by: Dan J. Fry

Informative Articles

3 Little Known Tips for Helping with Sleep Apnea Research
This may come as a surprise to you, but sleep apnea is more common than you think. Yes, while it might seem like you are the only one who suffers from sleep apnea, we'd be willing to be that at least a few of your close neighbors suffer from it...

How to Research Your Information Product
After being an affiliate and selling other people's products for what seems like an eternity, you are finally ready to write your own information ebook. The first step is going to be research. No matter what your ebook is going to be teaching...

Keepad: A novel concept in web research tools.
February 14th, 2005, Cupertino, CA - Saora Inc. , an information management products and services company, today announced the release of Keepad, a web research tool, designed on the innovative Kee-Tools concept. Kee-Tools, which are based on...

Keyword Research - Find Your Niche Market
Your web site has to target the right keywords for people to find it on the search engines. How will you find these keywords? Its true! "Don't try to create search engine traffic. Stand in front of the lane where traffic is." When you...

SEO Research: Shield Your Trade Name With SEO Research
In the business world today and the aggressive environment, many advertisers route to using competitor trademark names as keywords in paid-search advertising. In the Search Engines Results pages these trademark names appear for Google,...

Recommended Products