Search
Recommended Sites
Related Links






   

Article Content

Design Psychology for Home Staging

How does Design Psychology help stage your home for a top-dollar sale? Beyond the usual de-cluttering and super cleaning, you stage your home with suggested activities that speak to your buyers' feelings.

A new service for home sellers, home staging, helps property owners prepare their home for the best possible sale. Home stagers visit your home and either tell you how to redesign it or actually do the work for you. These services do great work, but they don't always understand residential Design Psychology. They know what sells houses, but many home stagers could benefit from a little interior design and marketing psychology training to assure the homeowner of a quick top-dollar sale.

How does Design Psychology help stage your home for a top-dollar sale? Design Psychology helps you with emotions: yours and your prospective buyers'. You must learn to love your house at the same time you learn to let go of your home. When you remember why you bought your home in the first place and clean it up with love, your care radiates throughout. Your buyers pick up on the undercurrents in your home; they desire to buy happiness and a new lifestyle. You need to emotionally let go of your home so that you can be objective about staging your house. Thinking of your house as an investment or product for sale clears your emotions to pack up your personal treasures, which instill your personality. This means that you create a new setting for your buyers, one that allows them the freedom to visualize their own personal treasures in your rooms.

Design Psychology also helps you make easy choices in your home redesign. Understanding your target buyers' emotions means that you know what to leave in your home and what you need to take out for home staging. Beyond the usual de-cluttering and super cleaning, you stage your home with suggested activities that speak to your

buyers' feelings. Home buyers desire to feel happy, relaxed, and smart about their home choice. Therefore, make over your home with design details, such as colors, lighting, patterns, and textures which support the buyers’ feelings. Happy colors depend on the selling season; use warm colors in cool climates and cool colors in warm seasons. Balance with relaxed colors like grays and sky blues. Stage "smart" activities like reading and playing chess.

Also, you will know, without a lot of agonizing, which colors to paint the exterior. For instance, perhaps you only need to repaint the front door to attract your specific type of buyer. If your property costs less than the average home in your market, you're targeting first-time home buyers. These buyers--typically young and unsophisticated--prefer basic, uncomplicated colors. If you're selling during warm weather, you want to offer a cooling oasis. Maybe, like 80% of houses, your home is basic tan or cream. In this case, you would choose cool blue or green to freshen your front door.

Design Psychology strategies help you makeover your home with the buyer's profile in mind. House buyers pick the home they can't live without, even if it costs more than the house next door. Stage your home to attract your target buyers' emotions and sell your home, fast, for top dollar.

Copyright (c) 2005 Jeanette J. Fisher.  All rights reserved.

ABOUT THE AUTHOR

Jeanette Fisher, author of Sell Your Home for Top Dollar--FAST! Interior Design Psychology Secrets for Optimum Selling in Any Market, Home Staging for Top-Dollar Sales, and other books, teaches professional real estate investing seminars and Design Psychology college courses. For more articles on selling: http://www.sellfast.info 
Read about Home Staging: http://www.homestaging.us



Written by: Jeanette Joy Fisher

Informative Articles

Baby Wants - But Maybe Doesn’t Need -- New Shoes! (Or “The Psychology Of New Shoes”)
No woman in her right mind would turn down a chance to go shopping for new shoes. Whether she has 1 pair or a 100, the lure of shopping for shoes is over powering. There just is no question about it, shoes are FUN! That is not to even mention the...

Energy Enhancement Meditation and the Psychology of Ego Strategies of the Aloof and the Poor Me.
These psychological ego Strategies arise where separate intelligences are split off from the central stem of your Soul and are Archetypes created and used by the Hurt Inner Children. Hurt Inner Children split off from the Central Soul...

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue...

The Psychology of Color in Marketing
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration...

Using Psychology of Color to Decorate a Dining Room
Psychology of colors, the dining room Colors affect our minds, our physiologies, and our social interactions. The colors you choose when decorating a room can have an effect on any occasion that you hold there. The dining room is a place of...

Recommended Products