Search
Recommended Sites
Related Links






   

Article Content

Covert Advertising Psychology through Confirmation Bias

Title: Covert Advertising Psychology through Confirmation Bias
Length: 698 words (body); 65 cpl

Author: Dorian Greer
Email: editor(at)seducingthebuyer.com

Category: Marketing / Advertising / Psychology
Copyright 2005

Web Address: http://www.SeducingTheBuyer.com
Blog Address: http://www.SeducingTheBuyer.com/MT/

Permission to publish this article is granted.
Include: Live Links; Author Source & Copyright.
May NOT be used in conjunction with unsolicited email.

---- Article ----

Covert Advertising Psychology through Confirmation Bias
by Dorian Greer

Confirmation bias is a tool of choice for covert influence. It's
agreeable, it's easy to use, and can motivate the smartest of
people to believe in the weirdest of things.

WARNING: This article gives an example of confirmation bias used
to make otherwise intelligent people believe impossible things.
The example chosen is based on pervasiveness, to make the point
obvious, but some might be offended. Publishers beware - the
example MAY adversely affect some of your audience.

What is Confirmation Bias?

Source: http://skepdic.com/confirmbias.html

"Confirmation bias refers to a type of selective thinking whereby
one tends to notice and to look for what confirms one's beliefs,
and to ignore, not look for, or undervalue the relevance of what
contradicts one's beliefs."

This simple yet profound definition is why prejudice won't die,
why smart people believe weird things, and why facts seldom (if
ever) change a strong belief.

Reinforcing the Factually Untrue

The feedback loop created by selective thinking is classic
hypnotic methodology. Confirmation bias is thus a way of "pacing
one's self" into a state of hypnotic belief.

When used in advertising, confirmation bias is the pacing of
choice, for raw hypnotic influence.

To wit: The more one absorbs information that agrees with what
they already believe, contrary evidence holds less and less
value. This is why a person can be "talked" into a hypnotic
belief system that is contrary to the real world.

Try these examples by answering each question TRUTHFULLY:

1. Does Santa Clause really exist, (led by flying reindeer)?
2. Is our moon made of Swiss cheese?
3. Can snakes talk?
4. Have you ever witnessed magic flying carpets, or a real genie?
5. Do horses fly (Pegasus)?

Now notice that none of these have any factual basis as being
true. But they all exist in fantasy, make-believe worlds.

The trick in the hypnotic process is to confuse the believer into
merging the make-believe with the real. And this can be done
through confirmation

bias!

Example: Mass Hypnosis through Confirmation Bias

In the list of make-believe stories above, can you recognize
where the situation from item #3 comes from? It's from the story
of Adam of Eve. This alone makes this article controversial, but
I needed an obvious example.

There are probably millions in the United States alone that,
every Sunday, have impossible stories reinforced to the point
where they become merged with real life, to become literally
indistinguishable from reality by the believer.

It is pure hypnosis through confirmation bias that causes a
seemingly logical, rational, person to accept and believe
something that they know cannot be true. Even children understand
that snakes can't talk, and yet...

Many believers would rather admit that talking snakes are not
possible while STILL maintaining the belief, than change the
belief!

Want proof? Ask any devout Christian if snakes can talk, and they
will likely tell you that "back then, it might have been
possible, because...", and then everything else that follows will
be just as pure fantasy as the story itself!

THIS is the power of confirmation bias when it is continually
reinforced. People will violently oppose the truth, even when
faced with unequivocal fact. (But note: the confirmation data
need not be true either; it just needs social ratification!)

An Equal Opportunity Deceiver

It should be noted that confirmation bias is a constant enemy we
all share. It's a common problem we experience in science, in
religion, in advertising, and in everyday perceptions.

Eugene Schwartz, in Breakthrough Advertising; page 131, states:

"If you can channel the tremendous force of his belief - either
in content or direction - behind only one claim, no matter how
small, then that one fully-believed claim will sell more goods
than all the half-questioned promises your competitors can write
for all the rest of their days. This channeling of belief is so
powerful that, if properly directed, it will even support
otherwise-absurd claims."

Notice The Last Sentence

Even smart people can be led to believe stupid things with the
right pacing of belief by utilizing the technique of confirmation
bias. (It's true in psychology; it's true in religion; it's true
in hypnosis; it's true in advertising.) Would you like to know
more about covert influence?

Continue to Here:
"Seducing The Buyer"
http://www.SeducingTheBuyer.com/MT/

Copyright 2005 Dorian Greer, Editor - Seducing The Buyer.

About the Author

Continue to Here:
"Seducing The Buyer"
http://www.SeducingTheBuyer.com/MT/

Copyright 2005 Dorian Greer, Editor - Seducing The Buyer.

Written by: Dorian Greer

Informative Articles

Baby Wants - But Maybe Doesn’t Need -- New Shoes! (Or “The Psychology Of New Shoes”)
No woman in her right mind would turn down a chance to go shopping for new shoes. Whether she has 1 pair or a 100, the lure of shopping for shoes is over powering. There just is no question about it, shoes are FUN! That is not to even mention the...

Choose & Use the Best Colors, The Psychology of Color
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. 1) The psychological effect of...

Housing Decisions Involve Psychology
In deciding to buy or sell, move or stay, downsize or expand, most Americans do not realize how complex the decision-making process really is. A successful, fulfilling housing result is more likely when you consider your housing psychology - that...

Industrial Psychology And Recognition
In his job as an accountant, Anthony Stirling felt that the monetary rewards for his job were as good as he could expect. What he found difficult to understand was the feeling of lack of worth that turning up every Monday morning gave him. The...

The Psychology Of Poker
The psychology of poker basically involves creating mystery, misdirection and hesitation. Sitting around a table with your opponents can be a challenge. You have to keep your poker face, try to read everybody else's poker face, and not give away...

Recommended Products