Search
Recommended Sites
Related Links






   

Article Content

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.

1. Choose the right search terms.
If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.

2. Map out a strategy.
Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.

3. Use bid management software.
Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it's a business prospect at that time of night).

4. Write effective ads.
Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.

5. Test. Test. Test.
Try

different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.

The Search Engine Marketing Industry is estimated to reach $23 billion by 2010.

The vast majority of SEM investment in the coming years will involve pay-per-click. We applaud the SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions.

But for all the clicks and conversions via pay-per-click, many SEM players will miss the lead generation that natural SEO offers through greater Internet acceptance and traffic. The fact is, people are far more likely to click on a natural listing. Studies show that about 60%-70% of the links people click on are organic, not the PPC variety.

Again, be careful how you spend your online advertising dollars. Make them work for you!

About the Author

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."


Written by: By Michael Murray, VP of Fathom SEO

DreamTemplate - Web Templates

Informative Articles

Frantic over Organic (Ranking Strategies Online)
Obsessing over Search Ranking Results - And where your focus should truly be. At the turn of the 21st Century, there was an explosion in information and the way it was delivered. Advertising firms, marketing...

How To Make Money Selling Affiliate Products Without A Website
You have probably heard about affiliate programs. You promote somebody else’s product and get a commission when a visitor you refer buys the product. Many people quickly sign up for these programs, place the affiliate link on their website expecting...

Safe Bets for Start-Ups
You run a start-up business and money's tight. Even though you may not have loads of cash to play with, you don't have to settle for minuscule traffic counts! Get the most for your advertising dollar by following these suggestions: READY, SET,...

What is Pay-Per-Click?
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the...

Why it is easier than ever to own and run several websites
These days it is no longer such a big deal to own and run several websites efficiently and profitably. There are actually more and more online entrepreneurs doing just that. There are several reasons or recent developments on the net that have made...

Recommended Products