Recommended Sites
Related Links


Article Content

7 Reasons Your Small Business Needs a Website

Still not convinced a web site would benefit your small business? Here are 7 reasons to start building your internet presence.

1. Plenty of space

It can be hard to choose what to say in your limited-space print ads. One benefit of having a web site is that you have enough space to market all your services, announce events, display product photos, show maps and directions, list staff education and credentials, post client testimonials and industry awards--anything you feel will help potential customers make an informed decision.

2. Available 24/7

Another web site advantage is that it's available even when your business is closed or no one is available to answer your phone. You can encourage callers who've missed you to visit your web site for more information while they wait for your return call.

3. Easy to update

Printed material, while still very necessary, can be expensive and troublesome to keep updated. With a web site you can easily let the public know of changes to your hours of operation, product or service offerings, business address or phone number, staff, etc.

4. Adds credibility

One of the best benefits of a having a web site: a well-thought-out, professionally designed web site can add credibility to your small business--no matter how young or small your business is. A web site can also convey a sense of stability--especially important if your small business operates without a storefront; potential customers will feel

reassured that they could contact you if they lost your information.

5. Great word-of-mouth marketing

Another great reason for a web site (that is often overlooked!) is that's it's easy for someone to share your web site address with a friend in an email, a phone conversation or a meeting where none of your brochures or business cards are available.

6. Adds value

Your web site can become a valuable resource to potential and current customers. Post information on how to care for products you sell, referrals to related services, interesting facts, how-to's, tips, trends, mistakes to avoid or a glossary of industry terms.

7. Stay ahead of or keep up with competition

People use the internet to research everything from furniture to limousine service to preschools. If your competitor has a web site listed in their print ad and you don't, those online savvy people may check out your competitor's offerings first. That's especially true if you advertise in online "Yellow-Page"-style directories and don't have a web site. Hello! Your target customer is already online! If your competitor is just a click away, who do you think will get the first opportunity to serve that customer?

About the author:

Keita Del Valle is the owner of Crafty Pixel, a Southern California web design company located in Corona, CA. For more web site design news, articles and the Hollaback blog, visit

Written by: Keita Del Valle

Informative Articles

About Your Website...It's Not Personal
Are you treating your business website like it's your personal website? Do you: -- display family pictures that are unrelated to your business? -- link to all of your personal favorite websites? --have...

Importance Of Resolution In Scanning
Are you getting confused of the resolution requirements for scanning? Of the “high-res” your scanner offers? And do you really need it or will it just make your work slower? Whenever we scan an image, we are very much particular with the...

Nikon D50 Review
The Nikon D50 is a surprisingly affordable, top-notch entry level digital camera. Some of its attributes include a 6 mega pixel APS-format sensor, 2.5 frames-per-second burst mode, vibrant color representation, and excellent noise performance....

The Next-Generation Video Card
Nvidia has done it again, with it's newest video card, the geforce 7800 GTX. If money is no object and you demand the best, this is the video card for you. The 7800 GTX, which promises 600 MHz, 256 MB of 256-bit DDR3 memory and a graphics core...

Why There Are Color Differences in Printing from your PC
This article describes the basic properties of color, what the relationships are between them and the differences between what you see and what you actually get using your inkjet cartridges. Properties Most of you will have come across these...

Recommended Products