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A Clear View About the Nature of Home-based Internet Business

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- by Matthew Eigbe
(c) Matthew Eigbe - All Rights Reserved
Many people make millions of dollars a year with home-based
Internet businesses. Ninety-five percent fail. Given those
simple statistics, it seems to me that one of the first
things we need to do is understand the nature of Internet
business…combined with a frank appraisal of our own nature.

Read the advertising, the hype, and it seems anyone can make
money on the Internet while they sleep, or sitting at the
keyboard in their pajamas.

It's true. You can make lots of money while you sleep. And,
should you choose to do so, you can work in your pajamas.

But what the hype artists don't tell us is that success
takes hard work, discipline and determination. There is no
free lunch, not even on the Internet, and if you fall for
the hype, it will cost money for zero return (if you are
lucky). Why do the hypesters spend their money and effort to
deliver their hype? Look down the page. There's an 'Order
Now' button. It's the money, your money. The hypester can
now earn your money while he sleeps.

Hard work at start

Understand this: any business, on or off the Internet,
requires hard work to get it started. It may eventually run
on autopilot, but in the beginning, it will take hard work,
time, and determination.

Are you ready for that? Because, if not, save time and stop
reading this now. You will be one of the 95% who fail.

No one can simply put up a website (or have one provided by
a company) and expect others to find it. Early in 2005,
there were 56,100,000 commercial websites on the Internet.
Even a website in the top 1% was just one out of 561,000. My
point is this: what chance does your website have of being
found if it languishes there without any promotion?

Suppose your website was even in the top one-tenth of a
percent, one of 56,100 websites. How difficult is it to
find? Think of it this way: suppose you are at an outdoor
event with 56,099 other people and a friend wants to find
you without knowing where you are in the milling crowd. Do
you think it would be easy, even though your friend knows
what you look like?

A waste of space

Now substitute a stranger for your friend, a stranger who
has never seen your face. Impossible? Not if the stranger
put an announcement over the

public address system.

Now you understand why a website that is not promoted is a
waste of space. Now, perhaps, you understand that success on
the Internet takes work, lots of it, at least until enough
people know about you and your business and can find you
through the search engines.

Why am I being so negative? Because if you are the sort of
person who cannot take the heat in the kitchen, I want you
to get out of it before you get burned.

To some extent, the hypesters are right: making money on the
Internet is easy. But there are no true get-rich-quick
schemes (except for the hipsters if you fall for their

The Internet is a communications medium. It is a way to get
messages across to others (once they have found your
message). But since they cannot see your eyeballs or read
your facial expressions or body language, you have to win
their trust in other ways (just as I hope to win yours).

Internet presence is about trust

The Internet is not like a store in a mall, and if you want
to be successful with it, you cannot treat it the same way.
Let me make a point: apart from things like e-mails, chats
and games, why do you sign onto the Internet? Isn't it
mostly for information? Now, assuming price is not a factor,
why do you buy from one merchant and not another? Because of
the guarantee or because you read the endorsements about
their service?

The Internet, more than in a store in the mall where you can
see the seller's face, is about trust. And you gain that
trust by providing honest, reliable information.

You can have the greatest product since sliced bread, but it
will rarely sell itself on the Internet. Your work, should
you choose to accept it, will be to get your product noticed
and to get yourself trusted. That is the nature of the
Internet, whether it is used for a home-based business or by
a giant corporation.

Do you want to earn multiple income streams?
Matthew Eigbe is a netmarketer with several solid companies.
Click here => to learn how to
develop multiple income streams even from one home-based
business opportunity.

**Attn. Ezine editors/Site owners**
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About the Author

Matthew Eigbe has over 20 years offline marketing experience. Online he is a netmarketer. His site encourages people to set up multiple income streams.

Written by: Matthew Eigbe

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