Search
Recommended Sites
Related Links






   

Article Content

7 Common Misconceptions About Law Firm Websites

Many website design firms have courted the legal market to create website for law firms. The problem is, most designers don’t understand the unique needs of a lawyer, how the firms operate and how to create a website that makes money for the lawyer.

Following are seven common misconceptions about law firm websites.

MISCONCEPTION 1: I can create my own website.

If you're happy with a website that gives visitors basic information about you, then you're right. You don't need to have a website that works.

However, if you want a website that will consistently bring in cases, it has to be different from the websites of other lawyers in your area.

Further, it has to give the visitor a reason to contact you. Simply offering a free consultation or free report is not enough. You have to have a “sticky” website, one that has lots of information that people find useful, one that they come back to for reference and a website that develops a relationship with the visitor.


MISCONCEPTION 2: If I put my website on the Internet, people will automatically find me.

They old saying, “build it and they will come,” couldn’t be further from the truth. Just because you have a site on the web, doesn’t mean people can find it.

Today, SEOs (search engine optimizers) are getting big money (two to five thousand a month) to get websites listed in the top of the search engines.

Once you have a website, you have to have a systematic way to drive traffic to your site. There are many ways to drive traffic, but just putting the site up is the first step in having a website.


MISCONCEPTION 3: If I put my website on the Internet, people will automatically hire me.

Usually not. Most law firm websites are nothing more than a few “fluffy” paragraphs about the law firm. If your website says:

“At Smith Law Office, we believe putting the needs of the client comes first. With the use of technology and competent legal research, our attorneys are able to advise our clients, giving the client an advantage in each matter.”

Or something similar, no doubt your message is ignored by the visitor.

The fact is, consumers are smart today, than ever before. With the amount of information available to people and those lawyers willing to give it out in mass quantities, people expect more than lop service. They want solid information in a format that’s easily accessible.

The visitor has to be compelled to contact the firm, or they won’t turn into a client.


MISCONCEPTION 4: Law firm websites don’t make real money.

This is

actually true of nearly all law firm sites. However, it doesn’t have to be that way.

The fact is, there are solutions available to lawyers today, that can replace part or all of a marketing program. In fact, several of my lawyers have massively reduced the amount of yellow pages advertising due to the results and income they get from their website.

Since websites are cheaper than yellow page ads, it makes sense to work to get clients from a lower cost solution.


MISCONCEPTION 5: Putting up my areas of practice, contact information and mission statement is a good website.

Not true. Often times, a lawyer’s website is so poorly done, that it actually causes people to look for another attorney.

And, those attorneys who pay big bucks for snazzy flash presentations, and lots of bells and whistles end up looking too polished. People want a lawyer that’s a person, not a lawyer that hides behind his law firm name.

A site with all sorts of clever plugins is usually a waste of money. It makes the lawyer feel good about his or her website, but it doesn’t actually make money.

Should an attorney spend five or six thousand dollars on a website that looks great but doesn’t make money? That’s not an asset. It’s a waste.


MISCONCEPTION 6: Websites created by web designers are usually “good” websites.

Just because someone knows how to code a website, doesn’t mean they know what will make a person pick up the phone and call you.

Look at it like this: A paralegal can draft a demur, but what kind of success would they have going into court to argue that demur?


MISCONCEPTION 7: Buying a website from I lawyer directory is a safe and easy way to get my firm a website.

Not true. A website that has lawdomain.com/SmithLaw is a website that will rarely be looked at. Sure, there are some big companies around selling these sites to lawyers who know they have to have a website to look “official” yet, all the sites are bases off of a brochure type idea.

Again, putting up your “mission statement,” a few areas of practice and your bio doesn’t mean you have a website that will make you money.

The most likely scenario is that very few people will actually find your site if it’s created by one of these companies.

About the author:

Matthew Samp is a law firm marketing consultant. Information about his turnkey websites can be found at www.lawfirmmarketingwebsites.comor by calling 402-292-3400.




Written by: Matthew Samp

Informative Articles

Are You Compliant With The Law? Take The CAN-SPAM QUIZ!
Are You Compliant? Take The CAN-SPAM QUIZ! Test Your Knowledge of The Law - 22 Questions You Should Know. ANSWER THESE STATEMENTS: TRUE OR FALSE? The Can Spam Act went into effect Jan. 1st, but marketers have 90 days to become compliant with...

Electronic Frontier Foundation and Stanford Law Clinic Sue Electronic Voting Company
Student Publishers and ISP Aim to Stop Diebold's Abusive Copyright Claims Electronic Frontier Foundation Media Release San Francisco - A nonprofit Internet Service Provider (ISP) and two Swarthmore College students are seeking a court order on...

Small Business Reaps Big Benefits Under New California Lemon Law
SMALL BUSINESS OWNER BENEFITS FROM CHANGE IN CALIFORNIA LEMON LAW Late in 2004, a Riverside jury delivered the biggest single verdict ever rendered under California’s “lemon law,”also known as the Song-Beverly Consumer Warranty Act, against...

The Basics of Divorce Law - Child Support
According to Meislik & Levavy, the underlying principle behind child support is that "children of divorced parents have a right to be supported in accordance with the standard of living they had during their parent's marriage. The amount is based...

The Truth About Common Law Marriage
Many people believe that living together 7 or 10 years makes them married in the eyes of the law. Unfortunately, it isn't that simple. There is a difference between common law marriage and cohabitation. In some cases if you are a cohabitant, you...

Recommended Products