Search
Recommended Sites
Related Links






   

Article Content

10 Tips For Ezine Publishers

1. Many Ezine Publishers use too many styles of separator in their Newsletter. I recently saw an Ezine that used no less than 7 different separators:

++++++

------

~~~~~~

\

.....

======

******

This confuses the reader and makes your Ezine difficult to read. Your Newsletter will look much smarter and be much easier to read if you use just one or two styles of separator.

2. Always give an email address for your readers to un- subscribe. Making your readers go to a website to unsubscribe will create more traffic but it won't make you popular.

3. Place the email address for unsubscribing near the top of your Newsletter where it can easily be seen. That will avoid messages from your readers asking you to unsubscribe them.

4. Put the title of your main article in the subject field of your Newsletter. People are much more likely to open an Ezine whose subject field reads:

WebTrafficDaily: '10 Power Tips to Boost your Traffic'

than:

WebTrafficDaily, Vol 14 Issue No. 6

5. Unless your Ezine specializes in offering free ads, limit your classifieds to ten per issue. More than that and your readers will be irritated and the ads will lose their effect.

6. In every issue of your Newsletter, tell your readers about some new resource you have added to your Website - give them a reason to

come back. After all, that's one of the main reasons for publishing an Ezine - to turn one-time visitors into repeat visitors.

7. Before sending out your Newsletter, do a trial run and send it to yourself. I do this and I almost always find some little error that needs fixing.

8. Keep an archive of back-issues on your website. People are more likely to subscribe to your Ezine if they can see a sample.

9. Search the Web for Tips on the theme of your Ezine - include an 'Editor's Tip' in each issue.

10. Format your Newsletter to 60 characters-per-line. You can either do this manually using a 'ruler' such as this:

012345678901234567890123456789012345678901234567890123456789

Or you can use an ASCII file formatter (much quicker) such as 'Ezine Assistant'. Ezine Assistant is free and you can download it at: http://www.ezineassistant.com/

(c) 2000 by Michael Southon

About The Author

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com




Written by: Michael Southon

Informative Articles

EZINE – NEWSLETTERS
Sure Fire way to Get Hits to Your Site!! Ezines are the sure fire way the Top Net Marketing techniques a person can apply on the net. They float in your message right into the reader’s mail box and by the time the site owner starts submitting into...

How Writing Articles for Print Magazines Compares with Writing Articles for Online Ezines
How Writing Articles for Print Magazines Compares with Writing Articles for Online Ezines Dr. Lynella Grant Nothing Beats the Exposure You Get from Posting Your Articles Online I have written articles for magazines; and I have written...

I Want to Do an Ezine! Part 2
When starting your ezine, the first thing you want to do is name it. I would suggest keeping the name as close to your website/business name as possible. If you do not have a website or business yet, use a name you could name your business...

Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up to be the greatest threat to online marketing. The...

Why Ezine Articles Make Me Dance
I wrote my first ezine article in December 2001. I titled it 'The Power of Online Friendship'. It was five paragraphs long and contained 3 typos. I used it to promote 'The Free Promotion Tips Ezine', an ezine of mine that has long since faded into...

Recommended Products